Marketing Analytics

Content is taking on a new role in marketing these days. When I started copywriting in 2015, content was viewed as an on-demand service center for sales. Need a landing page? A graphic for social medi...

Marketing Analytics

Websites are the front page of any brand and are consistently one of the top most important metrics for measuring content marketing strategy. And yet so many teams struggle to build organic content ex...

Content Quality

Is the generative AI boogeyman coming for creative jobs?  While generative AI is undoubtedly a very impressive tool, it's not sentient.   The truth is, it’s software like any other, with its own stren...

Content Quality

One of the biggest drivers of resource waste within business organizations is inefficiency. A 2019 report from Asana indicates businesses may lose anywhere from 20-30% of their revenue on inefficient ...

Content Quality

High quality information is now the most powerful trust builder across all industries. Any brand that wants to build meaningful relationships with their audience, must earn it by offering valuable con...

Content Quality

If you haven’t noticed, online audiences don’t waste any time deciding whether your content is relevant to them or not. One study found that people visiting a web page only stay on the page for an ave...

Web Accessibility

There are plenty of compelling reasons to be scrupulous about website accessibility, namely that it’s a legal requirement and it’s the right thing to do to ensure fairness and inclusivity.   Beyond le...

Web Accessibility

The numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu...

Content Optimization

In LinkedIn’s report of the top 15 in-demand jobs in 2021, the roles that made the list include frontline ecommerce worker, digital marketing professionals, digital content creators, and user experien...

Web Accessibility

From ebanking services to virtual doctor visits, daily experiences are moving rapidly to digital spaces, making it more urgent than ever to create digital user experiences that are accessible to all. ...